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  • Tahun Penerbitan
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    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Desi Ratnasari
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Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Inf…
Komentar Bagikan
Maman SulaemanRika NurhidayahNur AzizDesi RatnasariMiftahul UlumUlya Wahdah

Abstract This research examines how Instagram influencers and Islamic branding affect company reputation and consumer purchasing decisions. In today's digital era, businesses are increasingly depending on influencers to establish their reputation and shape consumer buying behavior. Meanwhile, value-driven branding, particularly those grounded in religious principles, is gaining traction, e…

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13 hlm
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