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Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Inf…

Maman Sulaeman Rika Nurhidayah Nur Aziz Desi Ratnasari Miftahul Ulum Ulya Wahdah

Abstract This research examines how Instagram influencers and Islamic branding affect company reputation and consumer purchasing decisions. In today's digital era, businesses are increasingly depending on influencers to establish their reputation and shape consumer buying behavior. Meanwhile, value-driven branding, particularly those grounded in religious principles, is gaining traction, e…

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Deskripsi Fisik: 13 hlm
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